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Revenue Management: (4 of 4) Step by step guide to building a first class Revenue Management capability

By Sahaj Kothari on 26th Sep 2016

In Get the price right ,Revenue Growth Management

As part of the FOUR part series, we are now at the FINAL stage of addressing a key question: "How can we develop a best in class Revenue Management (RM) capability within our organisation?"

By following Step 3, we have now embedded our desired level of Revenue Management capability. It was a long but a cruc

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Revenue Management: (3 of 4) Step by step guide to building a first class Revenue Management capability

By Sahaj Kothari on 21st Sep 2016

In FMCG ,Get the price right ,Growth ,Growth Management ,Manufacturer ,Price increase ,Pricing ,Revenue Growth Management

As part of the FOUR part series, we are addressing the most popular question asked by our clients: "How can we develop a best in class Revenue Management (RM) capability within our organisation?" If you missed last two week's email updates, I recommend you read them first - WEEK 1 and WEEK 2.

Following

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Revenue Management: (2 Of 4) Step By Step Guide To Building A First Class Revenue Management Capability

By Sahaj Kothari on 12th Sep 2016

In FMCG ,Growth ,Pricing ,Revenue Growth Management

Last week, we kicked off with our FOUR part series addressing the most popular question asked by our clients: "How can we develop a best in class Revenue Management (RM) capability within our organisation?" If you missed last week's email update, I recommend you read it first by clicking here for Part 1 of Building a first class Revenue Management c

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Revenue Management: (1 of 4) FOUR key stages towards building a first class Revenue Management (RM) capabilities

By Sahaj Kothari on 24th Aug 2016

In Competitor ,FMCG ,Growth ,Growth Management ,Pricing ,Pricing Methods ,Revenue Growth Management

We at Ensere keep receiving this specific question every week:

"How can we develop a best in class Revenue Management capability within our organisation?"

Therefore, we have decided to take you behind the scenes to shed light on the FOUR main stages that we have levera

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Consumer Goods : What does BREXIT mean to us?

By Sahaj Kothari on 27th Jun 2016

In FMCG ,Get the price right ,Growth ,Growth Management ,Manufacturer ,Price increase ,Retail ,Retail ,Revenue Growth Management ,Shopper

The series of events unfolding in the last few days in the UK will be going down in our history pages. The European Union is the UK’s largest trade partner, accounting for half of all UK exports and imports. UK exports to the EU correspond to almost 15% of national output (GDP). So how will Brexit influence our economy? Well, the exact consequences of Brexi

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Pricing Decisions: Who wins the pricing arguments in your organisation - Sales, Finance or Marketing?

By Sahaj Kothari on 16th Apr 2016

In Growth ,Growth Management ,Pricing ,Pricing Methods ,Revenue Growth Management

The organisation as a whole is responsible for the pricing decision, and should not be left for a few players to formulate it in isolation. Getting your price right can be the difference between sustainable, profitable growth and fighting for survival in the market. Very few organisations give it the priority it duly deserves.

The majority of the organisations blame the market con

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True Shopper Value: PRICE IS NEVER THE REASON YOUR SHOPPERS DON'T BUY YOUR STUFF

By Sahaj Kothari on 29th Mar 2016

In Shopper

To understand this, you need to go deeper!

Retailers and manufacturers can undertake various research and analyses in advance, but the effectiveness of their plans and actions boils down to whether the shopper will respond positively or not at the moment of truth - the retail store. Will the shopper pick up and buy their products

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Pricewars: Who is the winner in the supermarket price wars

By Sahaj Kothari on 22nd Mar 2016

In Competitor ,Price increase ,Pricing ,Retail ,Retail ,Shopper ,Supermarket Price

 

The majority of the UK supermarkets are still loading their cannons and going head to head in the fierce supermarket price wars. Tesco has announced that it will cut back the price of 380 essential food items by 25%. Asda would further invest £500m in cutting prices to compete. And now Morrison's recent pr

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Price Wars: The changing shoppers and the need for a new approach

By Sahaj Kothari on 15th Mar 2016

In Brand ,Competitor ,Growth ,Manufacturer ,Retail ,Shopper

The last several years have revealed momentous changes afoot in the UK’s food retail sector. What some researchers have termed the new savage landscape of food retailing calls attention to the brutal and competitive market between UK food supplie

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EDLP Pricing: Can Everyday Low Supermarket Pricing Strategy Win More Customers?

By Sahaj Kothari on 9th Mar 2016

In FMCG ,Get the price right ,Manufacturer ,Pricing ,Pricing Methods ,Retail ,Revenue Growth Management ,Supermarket Price

Pricing strategy is the most difficult yet crucial aspect of any business, especially in a very saturated and highly commoditised market. Pricing strategy is the most fundamental part of market positioning which in turn significantly depends on your marketing plans or business strategies. Everyday low supermarket pricing strategy promises a low price to consumers

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BRICK & CLICK : Whats Next for Revenue Growth Management with Rocco Kellevink

By Sahaj Kothari on 5th Mar 2016

In FMCG ,Get the price right ,Gross Margin ,Growth ,Growth Management ,Price increase ,Pricing ,Pricing Methods ,Retail ,Retail ,Revenue Growth Management ,Supermarket Price


Want to establish a first class Revenue Growth Management capability within your organisation to DRIVE THE GROWTH it deserves? Then watch this special episode of BRICK & CLICK interview hosted by Sahaj Kothari with special guest RoccoKellvink, Global Senior Dire

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Retail, Shopper, Manufacturer: Capitalizing on the digital influence in Retail and FMCG - 'The e-commerce opportunity'

By Sahaj Kothari on 1st Mar 2016

In Get the price right ,Manufacturer ,Retail ,Shopper

Online shopping is about to explode further with an increasing adopting of digital commerce. Online retailers are expanding their product offerings, coming up with innovative ways such as - in-store pickup, free shipping and even utilising social media to increase their sales. The day is not

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Shopper Purchase: Fix these 4 key stages, and your shoppers would repeatedly buy your products of the shelves…

By Sahaj Kothari on 19th Feb 2016

In Competitor ,Get the price right ,Manufacturer ,Pricing ,Retail

Having a good understanding of what shoppers value in your proposition and identifying the right price is only half the battle. All your understanding of the shopper, alignment on internal objectives, clarity of your positioning in the marketplace and the pricing strategy that you are planning to deploy is just preparing you for making a lasting impact on the shoppers in the store. This is t

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Ethics: What are your limits?

By Sahaj Kothari on 30th Jan 2016

In Get the price right ,Manufacturer ,Pricing ,Retail ,Shopper

An organisation is under pressure to perform well, and deliver the best results it can possibly can. To what extent would one go to increase market share and profits for the organisation, before it starts to ‘feel’ not so right? Where is that fine line? Ethics is a very personal thing, and interpretation of it can vary from person to person. Our envir

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Podcast interview: On the Valerie Kanay talks - THE RICH FLOW OF LIFE

By Sahaj Kothari on 12th Jan 2016

In Get the price right ,Pricing ,Retail

I had the privilege to be on the Valerie Kanay Talks iTune podcast 'The Rich Flow of Life' all the way from New York! As Valerie introduces me as the Award Winning Author of the Book Get the Price Right and the GROWTH HACKER, we also discussed about my vision of Ensere. Check it all out!

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Price Memory: Why is your shopper conditioned to buy your product at a specific price only?

By Sahaj Kothari on 8th Jan 2016

In Brand ,Memory ,Positioning ,Price increase ,Value

Your shoppers can be very sensitive to price increases in the marketplace, given the vast amount of alternative offers in the store fighting for their attention. Evaluating the value equation of a product, unless it’s previously backed up by extremely strong positive shopper experiences and unbeatable brand loyalty, and getting the price right is key. The c

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Competiton: Is matching or undercutting your competitors on price the right thing?

By Sahaj Kothari on 8th Jan 2016

In Get the price right ,Manufacturer ,Price increase ,Pricing ,Value

Price matching or undercutting a competitor is a popular pricing method adopted by both retailers and manufacturers in the current price war environment. Pricing in the retail environment has always been transparent, but with increasing advances in technology, shoppers are able to compare prices of any product with just a few clicks online, without even leaving t

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Retail Pricing: Why retail pricing deserves special space and attention?

By Sahaj Kothari on 8th Jan 2016

In Get the price right ,Manufacturer ,Pricing ,Retail ,Shopper

The retail environment has unique attributes in comparison to that of other industries, specifically on the physical front. When you enter a retail store, there are pre-defined products and price offers set out for the shoppers. As a shopper you do not have the ability of bargaining for a better deal - you either take it or leave it. As a retailer, you usually do

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